Capturing Flavour - How ASKAFOODTECH Teams Up with Foodie Shots for Compelling Packaging
At ASKAFOODTECH, we know that effective product representation goes beyond quality ingredients and cutting-edge packaging—it’s about connecting with consumers at first glance.
In today’s market, visuals are pivotal, particularly in the food industry where first impressions are crucial. That’s why ASKAFOODTECH collaborates with Foodie Shots, led by the magician of the lens, Kat Lynn.
Kat’s energy is only matched by her creative genius. She brings a keen eye and years of experience in professional food photography, ensuring our clients’ products are showcased with precision and creativity.
Why FoodieShots?
ASKAFOODTECH knows the value of having skilled professionals in our business network. Not only that, we entrust Foodie Shots, to take high quality images for our photo library for use in social media, our website or print media. We’ve seen Kat weave her creative spell over products live at the 2024 Naturally Good Expo. What Kat can achieve in 15 minutes with a few simple props is mind blowing, let alone the masterwork she does for her clients on a daily basis. Kat’s expertise in food styling and professional photography is invaluable for brands aiming to elevate their visual presence.
Kat understands food—from the science behind texture and colour to the art of capturing the perfect image. Kat
consistently delivers imagery that reflects our clients’ branding, meets regulatory compliance, and enhances consumer appeal.
Showcasing Food Products with Professional Precision
When we engage Foodie Shots, it’s more than a simple photo session. We discuss every detail with Kat, from lighting to styling, whether it’s a vibrant colour or unique texture—are highlighted to perfection. Kat shares our commitment to food safety and quality, understanding that these values translate visually as much as they do in the ingredient list.
Bridging Science and Creativity
ASKAFOODTECH brings the technical expertise, while Kat adds the creative flair.
Ready for your product to Stand Out on the Shelf?
If you’re ready to make a lasting impact, ASKAFOODTECH and Foodie Shots, can help get you there. Together we can take your product from the lab to the lens—enhancing its appeal and connecting it with consumers on an instinctual level.
With ASKAFOODTECH and Kat Lynn’s creative expertise at
Foodie Shots, it’s not just about capturing an image; it’s about capturing a vision.
About the Author:
Stewart Eddie (Bapp Sc Food Science & Technology) is Director and Principal Food Tech at ASKAFOODTECH PTY LTD; a food technology consulting company that inspires, educates, and serves food producers with an ambition to grow and manage risk. Living with a severe food allergy and being a food technologist, Stewart is uniquely placed to help your food manufacturing business with your allergen management planning. If you would like more information on the services that ASKAFOODTECH PTY LTD can provide, please
contact us.
A purpose driven leader who has accumulated extensive hands-on experience in all aspects of developing and industrialising new products.